CISEx / Blog / Logit internet usluge d.o.o. / Logit Is Holding a Free Workshop on Writing Website Content in Rijeka on 08.06.2016.

Logit Is Holding a Free Workshop on Writing Website Content in Rijeka on 08.06.2016.

The workshop will teach company CEOs and sales and marketing professionals how to write influential and customer-centric content easy and fast.

Important: applications are now closed because all the seats have been reserved.

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For those who applied:

Date and time: 8.6.2016. (Wednesday), start at 9.30AM
Location: Step Ri science and technology park - classroom on the first floor
Duration: from 9.30AM to 12.00PM (including short coffee break)
Registration fee: none
Lecturer: Visnja Zeljeznjak

For those of you who are postponing writing the content for your business website because writing is hard for you, you lack writing experience, or you are too busy, this workshop will introduce you to the effective ways of thinking about content and teach you to write great content faster and easier.

Intended audience

The workshop is intended for people working in B2B companies (companies that sell to other companies):

  • small business CEOs who write their own website content
  • marketing and sales managers in charge of writing or gathering website content
  • employees of marketing and sales departments who want to learn how to create more influential content

Workshop Contents

The workshop will include the theoretical part (understanding the problem, setting the framework) and the practical part (writing exercise of certain types of content, content analysis in creative groups).

This is what we'll be talking about:

  • Which problems you encounter when writing website content?
  • How content issues negatively affect the business?
  • Who has problems with content and how do we know it?
  • Why do problems with the content appear?
  • Introducing the solution: customer-centric content
  • Characteristics of customer-centric content
  • Simpler and faster way to approach writing customer-centric content
  • How to organize writing content in your company

The Lecturer

The lecture will be held by Višnja Željeznjak, Logit's digital marketing specialist with more than 15 years of experience in marketing disciplines such as website content writing, website improvement, digital marketing strategy, and lead generation.

Read more on Logit's blog.

Member profile
Marko Radelic

Marko Radelic

Co-founder

15+ years experience in the digital marketing. 

Started with affiliate marketing (Direct Leads, OnResponse, Linkshare, Bfree) and search engine marketing (SEM) back in 1999. (GoTo.com and FindWhat.com, when Google and AdWords didn't exist). 

Founder of several well know local sites like Webmajstori.Net (www.webmajstori.net) in the early days of the Croatian web scene (2000.).

Co-owner of Logit.hr digital marketing consultancy (started in 2002.).

Co-owner of Simpfinity.com, all-in-one web app for creating proposals and invoices, managing tasks in projects and supporting clients in digital agency (started in 2013.)

Google AdWords Professional actively monitoring campaigns of some of the biggest regional companies.

Specialties: internet strategy, digital marketing, B2B lead generation.

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